Is this the end of the line for Schmidt Truffles?

This Easter will be the final season for Joseph Schmidt Confections, according to an article in the San Francisco Chronicle yesterday.

The Schmidt line is owned by The Hershey Company via its Artisan Confections Company subsidiary. Hershey had announced the closing of the Schmidt facility in San Francisco just a few weeks ago.

I had noticed recently that Schmidt truffles and gift boxes were no longer available at Hershey's Chocolate World and feared the worst. The Joseph Schmidt site seems to be fully up and running, with no announcement of any kind; indeed, it features current Valentine confections that may be ordered online. If you're a Joseph Schmidt fan, as I am, you may want to place an order just for old time's sake.

Comments

[cybele]

I even got an email from Artisan Confections reminding me of the VD deadline. (Not that I ever subscribed to that email alert.)

It is sad that JS is closing, but the alternative may have been for Hershey's to do to it what it's done to its own chocolate. Which would you prefer? (I'm pretty sure I prefer it to go out on a high note.)