The rumored acquisition of Wrigley by Mars was announced today (link to New York Times article here). The acquisition would solidify Mars' position as the #1 chocolate company in the world and create a global confectionery force to be reckoned with..
What does this mean for Hershey?
Some speculate that talks with Cadbury will resume. There are rumors out there that those talks have been ongoing, despite the leadership turmoil at The Hershey Company and turnover at the Trust. Whatever the status of the Cadbury-Hershey relationship, the next year or two will be interesting to watch...and speculate.